Understand SEO basics

Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks.

What tool would you use to find out whether Google indexed your page?

The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. While technical SEO focuses on the technical aspects of your website, content quality remains paramount. Search engines prioritize websites that offer high-quality, informative, and relevant content that satisfies users’ search intent. Creating compelling and engaging content that resonates with your target audience is essential for improving your website’s rankings and attracting organic traffic. SEO involves improving a website’s visibility on search engines, such as Google.

Has relevant anchor text

High-quality backlinks help your SEO rankings, while poor-quality backlinks can hurt your site’s credibility. SEO plugins are great because they give you recommendations on what exactly you need to do to optimize the content for specific keywords. It’s super easy – start by entering your key phrase, then it’ll analyze your content and provide a list of suggestions for optimization. When people search for “doctors near me” or “pet stores near me”, search engines will identify their locations through their IP addresses and present relevant results accordingly. To get a spot on local search results, it is necessary to optimize your local SEO.

• An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content.
• SEO works by optimizing various elements of a website to make it more accessible to search engines, ultimately improving its visibility and ranking in search engine results pages (SERPs).
• If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.
• Businesses often work with web developers or IT professionals to improve their sites’ technical SEO.
• Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print.
• That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.

Sometimes you want to create something bigger and better than what’s out there. At the end of this step, you should have identified at least 4-5 main organic competitors. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. Most SEO Anomaly website templates and themes allow you to show a navigation menu on your site, so make sure to use it for easier access to your website users. Almost every single page and a blog post can be discovered from that navigation menu.

These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs.