How to Rank Higher on Google: 17 Strategies for 2025

Pigeon loves to see local relationships and rewards data consistency across the internet. It is important to focus on foundational SEO that incorporates location based keywords and be sure to take advantage of Google My Business listings. If you want to really impress Pigeon, work on building high-quality directory listings with consistent data, and work hard to establish positive user-generated reviews. In this article titled ‘how to rank on Google’, we discussed the top 16 techniques that could rank our websites well on search engines. Focusing on these techniques alone will drive more organic traffic to your website and improve your search rankings without risking a Google penalty. An inactive Google My Business profile can harm both online reputation and search rankings.

improve google ranking

Grow Your Business with SEO, (Search Engine Optimization) & Content Marketing SEO

improve google ranking

Catering to these voice searchers will give you more visibility in voice search results and drive traffic to your site. Catering to voice searchers involves optimizing your content with keywords and phrases they are more likely to use. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. Choosing appropriate keywords will improve Google ranking and attract the right audience. Keywords that align with user intent (like informational, transactional, or navigational) will drive quality traffic. Businesses focusing on the right, high-performing keywords have the potential to maximize visibility and conversion rates.

improve google ranking

Businesses can enhance their visibility by contributing high-quality content to industry-specific blogs with a local focus. Internal linking is a powerful strategy for improving Google rankings. A well-structured internal link system not only improves user navigation but also helps search engines index your content more effectively. This boosts site authority and contributes to better search engine rankings. By providing accessible and informative video content that aligns with users’ queries and interests, you can reduce bounce rates and enhance the overall user experience. Videos complement textual content and create a more immersive browsing experience, encouraging users to explore your site further.

In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results. To simplify event tracking, Analytify offers a powerful Event Tracking Addon. This addon seamlessly integrates with GA4, allowing you to monitor and analyze key events directly from your WordPress dashboard. With this tool, you can gain actionable insights without complex setups, ensuring your SEO efforts are fully aligned with user behavior. Analytify enhances your analytics experience by offering a fully customizable dashboard tailored to your specific needs.

How Can I Get More Backlinks To Boost My Rankings?

improve google ranking

Orphan pages, those not linked to other pages on your site, can be hard for search engines to find and index. Use internal linking to connect these pages to your site structure, ensuring they contribute to your SEO efforts. A well-linked site helps Google prioritize which pages are most important. Publishing exceptional content is essential, but it won’t gain traction without visibility. Don’t adopt a ‘publish and hope for the best’ strategy, actively promote your content to encourage backlinks. Share it on social media, email it to your network, and engage in discussions on relevant forums or communities.

  • Focus on creating valuable content that aligns with user intent to improve your Google page ranking and drive more traffic to your site.
  • Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them.
  • And considering how many people search for this keyword every month, even moving up few spots could make a difference for me.
  • Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices.

Local SEO for Small Businesses

improve google ranking

While all these strategies help with organic search, paid search is also worth mentioning. Paid search essentially is when you paid for your company SEO Anomaly to be listed in top search results. Unlike organic search, you can instantly feature in the top results with Google’s paid options.

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