After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings.
Content Audit & Suggestions
That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings.
- Internal links that redirect slow down the experience of the user on your website and send mixed signals to search engines and should be replaced.
- Many business websites are a “Frankenstein’s monster” of several different websites, often duct-taped together with blatant disregard for the concept of an SEO strategy.
- A Google penalty can be disastrous, but if you’re in the same situation, don’t panic.
- Beyond the quality of the content itself, these technical issues need to be checked and addressed.
Democratizing search technology — by bringing it to Webflow
And if speed is your priority, the Smart Report option gives you a great baseline. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients. You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.
Are the pages of your website loading quickly to create a good user experience? Most websites today load within a few seconds, and searchers are used to that. Around half of searchers won’t even wait for your site to BHS Links load if it takes longer than three seconds. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.
SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword. Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines. PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs. These are the sponsored results you often see above the organic listings.
Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business.
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