What Is SEO and Why is it Important?

Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google.

Paid ads are one way to drive traffic to your site but are expensive. Although SEO fundamentals don’t change too frequently, the practices and processes keep evolving constantly. Other than frequent algorithm updates by Google, smart SEOs keep coming up with new and effective SEO tactics.

Search Algorithm

You can continue to break down topics into additional subtopics to help drive your keyword research. This 16 step website audit, created by Joshua Hardwick, takes a few hours and costs $7 if you don’t already have a subscription with Ahrefs. Every Squarespace website template has built-in responsive design, so your website shows up well on desktop or mobile devices. Sites are designed to handle some key technical SEO needs, so you don’t have to worry about managing them. Getting a few SEO fundamentals in place can make a BIG difference to your site’s ranking.

SEO – What is SEO?

Once you understand your buyer personas, you can brainstorm short and long-tail keywords that relate to their needs, interests, pain points, concerns, and questions. Crawling is the process of Google’s web crawlers (also known as spiders) visiting websites and collecting information about them. This information includes the website’s content, structure, and links to other websites. It’s important to remember that SEO is only focused on organic ranking.

Search engines evolving

• 4) Lack of HTTPSWebsites without an SSL certificate (HTTPS) are considered insecure by search engines and users alike.
• According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase.
• If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves.

Search engines regularly update their algorithms and change how they evaluate content, which means your website needs to adapt over BHS Links time, too. Search engines regularly crawl and index websites—meaning they “read” the content on your web pages. The search engine algorithm ranks website pages based on how accurately, completely, and expertly they speak to different search terms.